What Does My Site Need: A Contact Form

Contact forms are very common on websites now, as they are an incredibly simple way for people visiting the site to get in contact with the business owners. They are lightweight, simple additions to have on your website, but what benefits do they really bring?

To start with, a contact form is one of the simplest and most effective ways to make your potential clients and customers feel valued. If a visitor to your site sees that you have a contact form, they will feel that the business has time to listen to their concerns and questions. A quick and friendly reply from the business can really make a visitor happy. This positive interaction can make the visitor more likely to return to the site, or recommend the business to their friends, or it could even turn the visitor into a customer. For a decent number of people, good customer service can be a deciding factor in whether or not to buy from a business.

Another thing to consider is the power of ease. Having a contact form at the bottom of your websites main page, or even at the bottom of every page, means visitors will have to use zero effort to use the form. This means that there is a reasonable chance that people will use the contact form, simply because it is there. A question may occur to them whilst they’re browsing your site, and because the form is so easily accessible, they’ll use it. At that point, if you respond well, they may impressed with your customer service, and again will think more positively of your business. Never underestimate how well people respond to things being easy for them.

An example of a contact form that we created for the circlecloud website

So, is there a reason not to have a contact form? Well, the main downside to contact forms is how the business interacts with them, similar to what was discussed in our previous article about blogs . If you have a contact form on your website, people are going to use it, sooner or later. Your business needs to be ready and able to reply to any inquiries in a professional manner. Whilst you don’t necessarily have to reply immediately, if you take days or weeks to respond to people, you run the risk of your business looking unprofessional. Worse still, if you fail to respond at all, visitors may feel like they are being ignored or disrespected, which is a sentiment they may share with others.

This downside, however, can be circumvented slightly with an automated response along the lines of “We have received your message, and will get back to you as soon as we can”. This message, whilst impersonal, will prepare visitors to your site for a longer response time. This does not mean that you can forget to respond to people though. Clients and customers don’t want to feel like they’re being ignored.

To conclude, a contact form can be an exceptionally smart way to get people thinking positively about your business, but being slow or unreliable with your responses can really frustrate customers.

If you have any questions or thoughts on the topic discussed in this article, please leave a comment and I will try to reply as soon as I can!

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